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In The NEWS!

  • mrsdeinesserves
  • Sep 22, 2022
  • 6 min read

August 1, 2022

FOR IMMEDIATE RELEASE

“Mrs. Longmont 2023 Crowned”

ON AUGUST 1, 2022, Michelle Deines of Longmont was selected to be Mrs. Longmont 2022. Mrs. Longmont is a local representative of the married women who will go on to represent Longmont in the upcoming Mrs. Colorado pageant in the spring at the prestigious Ellie Caulkins Opera House in the Denver Performing Arts Complex.

Did you ever wonder how the lady is selected to represent her city or state in the nationally streamed Mrs. America pageant? It starts at the local level with Mrs. Longmont. If Mrs. Longmont goes on to win the title of Mrs. Colorado, she will represent the state of Colorado at the Mrs. America Pageant in Las Vegas. The winner of Mrs. America goes on to compete for the title of Mrs. World.

Many ladies participate in the Mrs. Colorado pageant for different reasons, some are celebrating a milestone birthday or accomplishment, others have a cause or passion that want to bring awareness and action to solving and others love the personal growth and challenge of the pageant journey. Find out more about your Mrs. Longmont by calling the pageant office.

A little bit about your Mrs. Longmont: “I am a God Fearing, blessed wife, I homeschool my 2 kiddos, I work part time at Freddy's Frozen Custard and Steakburgers as the head trainer, and I love the outdoors. I have struggled with many health issues and want to share my story of healing. I also want to serve my community with love. I am looking for local businesses to partner with and local charities to help. Check out my LinkTree for more info and events and follow my journey. Serve and Be Served!” - Michelle Deines

linktr.ee/mrslongmont2023

Mrs. Colorado will win over $20,000 in prizes including an all-expenses paid trip to represent Colorado in the nationally live streamed, Mrs. America Pageant, in August in Las Vegas, Nevada.

If you know of a married lady that would be an amazing community representative, contact the pageant organization. The pageant will be accepting applications for the 2023 pageant for the next few months. Visit www.mrscolorado.com for more information.

Pageant Contact:

Emily Stark

303-593-1199

hello@mrscoloradoamerica.com

Executive Director for Mrs. Colorado Pageant


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LONGMONT LEADER August 12, 2022

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https://www.longmontleader.com/local-news/mrs-longmont-centers-service-in-community-5687727?fbclid=IwAR32mhafINI8loON01F3pknV10awE_u8C7KGJhQO7swEWRxp7ulKLLg-MaQ


LONGMONT LEADER

Mrs. Longmont centers service in community

Michelle Deines will be competing to be Mrs. Colorado this spring

Amy Golden Aug 12, 2022 1:00 PM

Michelle Deines, who has been crowned Mrs. Longmont, poses in downtown Longmont. Deines will be competing for the title of Mrs. Colorado this spring. Hocus Phocus Photography/Courtesy image

Being crowned Mrs. Longmont is not like anything Michelle Deines has ever done before.

A mother homeschooling her two children, Deines works part time as a head trainer at Freedy’s Frozen Custard and Steakburgers and considers herself more of an outdoorsy type. She had heard of the competition because her own mom competed in the beauty competition honoring married women throughout the U.S. when she was a kid.

“(My mom) did it and she remembers it being a lot of fun, and she got to do some cool stuff for the community,” Deines said. “And I was like, that sounds great. That sounds like something I want to do because I just want to make a difference and I want to serve.”

That service is the core part of Deines’ platform as Mrs. Longmont.

“I feel led to have a part in this for some reason and I want the glory all to go to God really,” Deines said. “I don’t want it to be about me. It’s hard because it is a very me-centered thing, but I want to bring light to these other things.”

Deines participates in a variety of service projects, including her memory bear project where she uses the clothing of someone’s loved one to create a teddy bear. She’ll also be fundraising on Aug. 29 for Children With Hair Loss, where she has donated her hair for the last seven years, at Freddy’s.

Deines said she is competing as a way to share her story with people. She has battled a slew of health issues, including anxiety, major depression, fibromyalgia and autoimmune disease, and she hopes that sharing those struggles might help others.

“Even if you have had health issues like I’ve been battling for my life, that's not the end of the road,” Deines said. “That good things can still happen and just not to give up and keep trying and things will work out.”

Deines will compete this spring in the Mrs. Colorado pageant and, if she wins the title, will represent the state at the Mrs. America Pageant in Las Vegas in 2023.

“Goal number one is to win the crown, right?” she said. “What you wanna do is win the pageant. So I’ll be competing with different ladies and against my mom — that’ll be fun.”

The competition is 50% interview-based, 25% swimsuit and 25% evening wear. Deines said she’s been doing a lot of research to prepare, along with a recent photoshoot in downtown Longmont.

She’ll be attending several community events in the coming weeks, including Unity in Community on Aug. 26 and the Sept. 10 Art Walk with District 303 Art of Hair.

She added that her sponsors, which include local businesses like Clancey Chiropractor, Elite V Twin, her employer, Northside Towing, ShallMade and Zach’s Transmission and 4x4, make all of this possible for her.

“I’ve got a lot of people supporting me and this is a big part of that,” she said.

Deines added that she hopes to be a positive role model for girls, including her own daughter.

“I want her to be modest and I want her to feel pretty in anything that she does,” she said. “I want her to feel that she can do whatever she wants to in life.”

About the Author: Amy Golden

I grew up in Colorado Springs and earned a degree in journalism from the University of Northern Colorado in Greeley.


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TIMES-CALL August 14,2022

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TIMES CALL


Mrs. Longmont Michelle Deines will follow mom’s footsteps to Mrs. Colorado pageant

Head Trainer Michelle Deines cleans tables while working at Freddy’s Frozen Custard & Steakburgers in Longmont on Tuesday, Aug. 9, 2022. Deines is Mrs. Longmont and will go on to the Mrs. Colorado competition. (Matthew Jonas/Staff Photographer)

By TALIA TRASHOR-HART | taliakth@gmail.com |

PUBLISHED: August 14, 2022 at 2:03 p.m. | UPDATED: August 14, 2022 at 2:03 p.m.


Twenty years after her mother competed in the Mrs. Colorado pageant, Michelle Deines was selected to be Mrs. Longmont 2023.

Deines will go on to represent Longmont in April at the Denver Center for Performing Arts. She noted her excitement to meet women from around the state at the pageant.

“This is totally out of my paradigm, but I’m trying to challenge myself to be a little bit more extroverted,” Deines said. “I just hope to meet people, have fun, and make a difference.”

The Mrs. Colorado Pageant is a preliminary pageant to the Mrs. America Pageant, which began in the 1930s as a homemaking competition and gained its current pageant format in the 1970s. Deines learned about the Mrs. Colorado pageant from her mother, who was a competitor 20 years ago. After finding her mom’s old pageant gowns hidden in the back of a closet and discovering that they fit, Deines decided to get involved. She noted that she hopes to share her motto of “serve and be served” through involvement in the pageant.


“Serve and be served is all about if you can do just a little bit for everyone else, imagine how much better this world can be,” Deines explained.

Head Trainer Michelle Deines poses for a portrait at Freddy’s Frozen Custard & Steakburgers in Longmont on Tuesday, Aug. 9, 2022. Deines is Mrs. Longmont and will go on to the Mrs. Colorado competition. (Matthew Jonas/Staff Photographer)

Deines has two children whom she homeschools, and she works part-time as a head trainer at Freddy’s Frozen Custard and Steakburgers. She has also fundraised for three local charities: Braids for Angels and Children with Hair Loss, which work to provide hair for donations; and the Wild Plum Center, an early childhood education center in Longmont. Deines will be fundraising for Children with Hair Loss at Freddy’s in Longmont on Aug. 29.

“I’ve lost about four women in my immediate family or life to cancer, so I do this in memory of them,” she said.

Emily Stark, the Colorado pageant director, noted that involvement in charities is an important way for pageant competitors to demonstrate their role in their communities.

“It’s a way for the women to figure out a cause, a charity, what they can contribute to their community,” she explained.

Competitors are also often sponsored by local businesses, which for Deines include District 303 Art of Hair Salon, Northside Towing, and Healthy Heifer Skincare.

Prior to the Mrs. Colorado pageant next spring, Deines will participate in events near Longmont, including the Severance Centennial Parade on Aug, 20 and the Windsor Harvest Festival Parade on Sept. 5.

The winner of Mrs. Colorado will be awarded $20,000 in prizes, including a trip to the Mrs. America pageant in Las Vegas. Stark noted that the state and national pageants provide women with a chance to highlight their contributions to their communities.

“One of the biggest gifts we as a pageant organization can give to these ladies is this incredible stage to highlight who they are and all they do through their communities,” she said. “These women really are the backbones of their families.”

Talia Trashor-Hart


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TIMES-CALL BOULDER August 26, 2022

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Mrs. Longmont, Michelle Deines, and her daughter, Laney, 8, made an appearance at the Unity in the Community event sponsored by the Longmont Chamber. (Cliff Grassmick/Staff Photographer)By CLIFF GRASSMICK | cgrassmick@prairiemountainmedia.com | Boulder Daily Camera

PUBLISHED: August 26, 2022 at 6:28 p.m. | UPDATED: August 26, 2022 at 6:29 p.m.


https://www.timescall.com/2022/08/26/photos-the-2022-unity-in-the-community-of-longmont/


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LONGMONT MAGAZINE September, 2022

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